Competitive Sites & Noncompetitive Keywords
Posted on 25. Jul, 2011 by admin in Home Business
A competitive website is usually one that receives a big flow of targeted traffic. Its competitiveness can be measured by checking the website ranking on search engine results regularly and comparing them over the months.
Whether the site pages will be listed among the first page results or in such a position that hardly anyone might see it will depend upon the list size and the specific keywords used for that search. That said, we may ask: a) what kind of keywords can optimize a website? And: b) under what circumstances does a website rank better?
First, you must check the competitiveness of each keyword considered. If a site falls under all circumstances for a high ranking, that doesn’t mean that a new or small competitor can follow it by choosing the same keywords, because these are very competitive. In other words, any search based on keywords of big old sites will display these, which have chosen those keywords first. The solution for new or small websites is to become more competitive by choosing less competitive keywords.
It is therefore necessary not only to check results from different search tests, but also to test possible new search terms by using tools such as Google Keyword Tool, which is free. You should choose less competitive keywords which you can generate and test and never lose of sight that a keyword must be specific, which involves three components or more.
Once the proper keywords have been chosen, it is time for keyword optimization and quality backlinks. Concerning the former, all keywords used in the title, heading or image HTML tags must be consistent with the site contents and with the HTML metatags. In the case of each page title tag, it should be tightly connected to its contents. So, when you choose each title, you should consider possible keywords used as search criteria. The same goes for the headings of each page section, which should properly be encoded as heading tags. Furthermore, all images should include in their code an alt-tag containing a description based on keywords.
Following such instructions is just one of the conditions for optimization through keywords. A further one is the number of backlinks, that is, other pages properly pointing to the site. Highly ranked pages are the best ones to contain backlinks to you. A lot of websites usually sell links, and other specific sites can mediate the purchase. Also, the best external links to your pages aren’t the correspondent URLs, but rather the keywords used in your tags, particularly the title tag.
Buying links isn’t the only way to get external links to your pages, though. It is possible to promote your website by publishing ads, no matter if free ones or ordered from services like Google Adwords. Also, you can regularly have a specific service provider submit articles automatically to article directories. For that, you should regularly make good articles out of your site contents adding a resource box and a link to your site. Creating completely new articles for the same purpose is also a nice idea.
Posting interesting or useful videos is a further way to promote your site provided they invite viewers to visit it. Another is to show your site link inside of your signature in forum posts, answers, and comments to blog posts. Other than that, you can promote in all these ways above a subscription to a newsletter, accessible from your site. Last but not least, it can surely be worth spending some time on Twitter and Facebook.
All strategies concerning keywords and backlinks, however, aren’t enough for a site to rank high on search engines. The paramount conditions are two: updated rich consistent content and timespan of online existence of the website.
Thus, regularly feeding a site with unique texts related to each other and to its theme and HTML tags strongly tends to make it rank higher on search results, provided it also has numerous good quality backlinks. In contrast, if two sites have quite similar contents, consistency, and size, the older one will probably be ranked higher.
Carlos Silva is an Internet investor and Brazilian Portuguese translator who owns the website Best Business Ideas for Home Entrepreneurs. He has a long list of examples of good SEO service providers, presented through Stone Evans’ Plug-In Profit Site, which is an excellent set of services related to online business. He also recommends visitors to his site to subscribe to his newsletter and to download the free e-book Dotcomology.
